Los Angeles Ford Fiesta Fashion Week Hits Fresno!

Los Angeles based “Ford Fiesta Fashion Week” will make a stop at Fresno’s Fashion Style Lounge on September 30, 2010 at 6:00pm at Woodward Park Amphitheater. The “Ford Fiesta Fashion Week” hosted by Hollywood Fashion Celebrities, Parris Harris and Sebastian St. George, have achieved great success by stylishly promoting the 2011 Ford Fiesta in its fashion shows all over Southern California and Las Vegas. Ford Motor Company branded the social marketing campaign as “The Fiesta Movement” with Parris Harris and Sebastian St. George being two of 40 Fiesta Agents in the Nation. http://www.fiestamovement2.com/ You can view the new 2011 Ford Fiesta sponsored by Lithia Ford at Fashion Style Lounge.



The fashion runway show will include an extraordinary exhibit of hair and fashion. Ajmal Layla is an expression of silent beauty and mid-eastern fashion presented by hair designer, Isaac Huerta and theatrical makeup artist, Maha Ahmed.

Activation Speciation is a spectacle of evolutionary fashion as seen in the eyes of its creator, Lindsey Zielger. Lindsey coordinates many fashion shows in Fresno, San Francisco, and Orange County and was offered the opportunity to be FSL’s Fashion Show Creative Director.

Parris Harris will reveal his unique display of fashion reinvention with Punk Mail. Wires, tape, stickers , foam animals, chains, the kitchen sink (JK) and other treasuries that may assemble a shirt or dress; Punk Mail recycles, recreates, and redirects a garments path in the eyes of Parris Harris. The crowed will definitely be entertained and surprised by this runway expose.

Fashion Style Lounge or FSL is not like other fashion shows in Fresno because every show is different. One constant element; it brings together local and LA based indie fashion and accessory designers along with beauty experts and products. Guests can shop, eat, drink, take a picture, and meet new people who all have the same thing in common….fashion. One guest described FSL, “I felt like we were characters straight out of a scene from “Sex and the City.” Where else can you see a 100 foot runway?

Fashion Style Lounge takes place on September 30, 2010 at 6pm. This is a 21+ event benefiting local non-profit, A Spoonful of Sugar. Tickets available at PC Solutions, www.fashionstylelounge.com or call Falina Marihart at 559-487-1091 for more details. Thank you to Lithia Ford, Avecinia Wellness Center, Zarcone Salon, The Standard, and PC Solutions for their support.

Fashion Style Lounge Sept. 30, 2010

Fashion Style Lounge is on for Thursday, September 30, 2010 at Fresno's Woodward Park Amphitheater. The event is definitely Fresno's only alternative fashion event that brings together indie designers, hair and beauty gurus, fine food and drink, and hot sounds. Come out and experience it for yourself. Tickets avail at Fashion Style Lounge or PC Solutions in Fresno!!!!

Hair Designer Showcase

Hair Designer Showcase is Central California's only hair and beauty event for professionals, students and fans who love hair, beauty, and fashion. Right now we are planning our debut event for one day only in Fresno. Our tentative date is 10/10/10. We promise to bring exciting educators who are passionate about hair design, beauty professionals who want to share the newest trends in skincare, new product showcase, and an exciting hair and fashion show presentation. We welcome all levels of professionals, students and fans who are interested in the industry. Right now we are looking for Educators and Presenters. Locals are welcome. We have a lot of talent in our Valley. You must be experienced professionals/educators in Hair, Makeup artistry, Nails or Skincare and must be able to present to other professionals and students in the industry. Please contact Falina @ 800-981-0622 for more information or email falina@cbsna.com. More details to come......

Motorcycle Doo-Rag Goes Custom!!

So I have been getting requests to add logos, rhinestones, feathers, etc. to my hats and I think it's great. I love the fact you can customized this hat to your own style. I have a few more orders to work on but as soon as I have them done, I will post pics. Personally, I like the classic black look when I wear my bad ass hat!

An Upscale Doo-Rag?

My motorcycle-inspired Bad Ass hat is like, or better yet, it is an Upscale Doo-Rag. (That's weird to hear "upscale" and "doo-rag" in the same sentence.) My recent meeting with Renegade Classics owner, Debbie Mortimer, confirmed my thoughts on marketing this hat to women riders.
Renegade Classics is a motorcycle retailer sporting everything you need and want from brands like Harley-Davidson, Renegade Classics logo gear, and you name it, Private Plane Originals.
After wearing a helmet, women don't want to sport helmet hair so the best thing to do is top it off with a hat. Now with my original design, the Bad Ass hat, women riders can simply wear the hat with the helmet over it like a traditional doo-rag. I hate to think of my hat as a "rag" but for women riders everywhere, it's one cool, fashionable rag! Check out all of the Renegade Classic stores in the USA - http://www.renegadeclassics.com/index.html

Los Angeles Based Celebrity PR Firm Interested in Fashion Style Lounge

Fresno, CA - April 22nd the Tower Theater gears up for Fashion Style Lounge spring 2010. For one night, it’s one cool party featuring area’s hottest fashion and accessory designers plus beauty gurus. Come prepared to shop, eat, and meet the most creative designers in Central California. Fashion Style Lounge is a unique fashion event, not to be compared to a trade show or a traditional fashion show. It’s standing room only!
Fashion Style Lounge got the attention of VIP guest Nancee Borgnine who is the daughter of legendary actor Ernest Borgnine. Ms. Borgnine heads up Los Angeles based Borgnine Group that specializes in celebrity PR and marketing opportunities for new and established brands. “What an opportunity for our local designers to get in front of an influential person like Nancee who is connected with Hollywood,” shares Falina Marihart, creator of Fashion Style Lounge. Mrs. Marihart also designs hats for Private Plane Originals. “I think it’s every fashion designer’s dream to have a celebrity sporting their brand.”
The Runway Stage previews this season’s fashions from Stickiebrand Clothing Company, Make Pie Not War, Private Plane Originals, and Royal Rabbit. See a live hair demonstration from Rare Form and be entertained by Tequila Mockingbird.
Meet designer and creator Amanda Simonian of Simdog Apparel. You can see Simdog Apparel on celebrities Selena Gomez, Ashley Greene, and Melanie Brown. You can also see custom jewelry creations by Marshallhex, and take advantage of FSL specials on Latisse and Obagi skin care products from Avecinia Wellness Center, hair touch ups and extensions by Hair by Yo, and shop fashions from Marianna’s Classy Boutique.
New to Fashion Style Lounge is artisan chef Tommy Chavez from Visalia who will serve up Certified Angus Beef Sliders, Creole BBQ Shrimp with green onion cheddar grits, and Chef Tommy’s infamous bread pudding with warm praline sauce. Local winery San Joaquin Wine Company will also debut their new label called “Green Eyes”.
Last but not least, non-profit “A Spoonful of Sugar” will take nominations to giveaway a pair of floor seat tickets to see Tim McGraw at the Save Mart Center. Fashion Style Lounge is certainly one unique fashion event that’s getting a lot of local attention and national interest. Visit www.fashionstylelounge.com for a look inside Fashion Style Lounge.
When: Thursday, April 22, 2010 6:30pm – 10pm
Where: Tower Theater, 815 East Olive, Fresno, CA 93728
For more info contact Falina Marihart @ 559-487-1091 or falina@fashionstylelounge.com

Simdog as seen on Ashley Greene

Meet Amanda Simonian designer/creator of Simdog at Fashion Style Lounge 2010 - Since its local debut in 2004, and national debut in 2006, Simdog has been picked up by some of the most exclusive retailers across the United States, Japan and Canada. In its fourth season, Simdog has become a fast growing lifestyle brand of high-end tees and tanks for women that can be found at stores like; Atrium NY, Intermix, NY and Fred Segal Fun, CA. The collection was founded and designed by graphic artist Amanda, shortly after her brother passed away in 2002. The initial concept of building the brand was and still is, to contribute to a scholarship foundation, in her brothers' memory. All sales of clothing benefit the Jeffrey Simonian Memorial Scholarship Foundation at Clovis High School, Jefrey's Alma mater. Through much effort, Amanda has guaranteed that her brother's legacy will always live on through this unique line of clothing bearing his nickname, Simdog.

Make Pie Not War at FSL 2010

Featured Designer at FSL - By Alana Little - I love crafts. People ask me what is my favorite thing to make or buy and even now I can't come up with an answer! I started Make Pie Not War as something fun for people to enjoy. I love the smile people get when they see something that I've made. I know that crafts won't solve the world’s problems, but we can take people away from them for awhile! My passion is the unique.... I always want to increase my knowledge base of the arts. I love doing custom work! Love, Alana
Featured in Lucky Magazine, Jewelry Affaire Magazine, Beautiful Dorks TV show....

Royal Rabbit Featured Designer at Fashion Style Lounge

Nicole Coelho - Small town country girl, with dreams and style as big and bright as the city lights. Nicole Coelho is all about making dreams happen with a Business Entrepreneurship degree and a Fashion Merchandising minor, she grew up where daily motivational quotes were just a way of life, words that would turn a whole day and outlook around. Her expertise, putting together unique one of a kind outfit, and making others smile with inspiring words. Making dreams happen, she launched Royal Rabbit. Her main goal was to create a line that would bring motivation to everyday stylin’ pieces. Every piece has a motivational meaning somewhere on it hoping to bring a smile your way. Nicole believes outfits and accessories shouldn't just be something to wear, they should be something that makes you feel amazing inside and out. - Meet Nicole and see her new Spring collection on April 22nd.

The Vlog Life: Spring Fashion

Featured Designers at Fashion Style Lounge April 22nd
The Vlog Life: Spring Fashion

Fashion Style Lounge Video

Indie Fashion Designers Wanted!!!

I am excited to announce Fashion Style Lounge in the Tower on Thursday, April 22nd. This is Fresno’s only alternative fashion event. Fashion Style Lounge is not your traditional fashion show or trade show, but a social event that offers you close interaction with new people. This unique party brings together new and established break out designers, beauty gurus, and fashionable guests. As a participant, you will have the opportunity to showcase your product to hundreds of highly fashionable and beauty oriented men and women.

Our next event is scheduled to take place on
Thursday, April 22nd, 2010 from 6:30pm – 10pm
TOWER THEATER
815 E. Olive Ave. Fresno, CA 93728
Corner of Wishon and Olive in the Tower District

This unique selling platform gives designers and beauty gurus like you the ability to sell your products in a social and entertaining environment creating the ultimate shopping experience! You will have the opportunity to socialize, get leads, and take orders. We want that WOW factor that will make people want to attend more Fashion Style Lounge events in the future.

The party is complete with innovative fashion, beautiful people, photographers, a wine bar, gourmet food and DJ music. You will have a great time and leave an impression with your new friends. To participate, please contact me as soon as possible as we have limited space.

Sincerely,

Falina Marihart

559-487-1091
falina@fashionstylelounge.com

To Rhinestone or Not to Rhinestone?

The reason I am posting this question is because a boutique in Clovis has applied rhinestone appliques to our hats. At first I had mixed feelings because my hat styles are not typical, but I saw a few samples and I kinda like them.

I personally like the classic look, no additional embellishments, however, when I was designing the styles, I thought these hats would make a perfect canvas if anyone wanted to add a personal touch. I really don't mind because whats important to me is what the customer wants and if she feels good wearing it, then go for it!!!

There are a lot of rhinestone designs to choose from like crosses, Fleur De Li's, peace signs, and so on. I snapped this pic so you can see but if you visit Fashion Unlimited in Clovis, you can see more rhinestone designs. Even if rhinestones are the trend right now, the hat will always be classic!

The Birth of Fashion Style Lounge

I can't take all the credit for the success of Fashion Style Lounge; however I will take credit for the birth of it. It all started when I had the opportunity to preview my hat line in Beverly Hills. The event was Hollywood Style Lounge and you guessed it....celebrities, fashion writers, stylists, models in lingerie, and the best part to me "Spinderella" (remember Spinderella - the mix master from the 80's female rap group Salt n Pepa.) After a day of meeting and greeting and sore feet, I came back home and thought to myself; we definitely need an event like this in Fresno!

Launching your own fashion line is not easy….NOT EASY!!! Talk to any emerging designer who has a great idea for a line but needs help with other areas like money, business, marketing, web design, and so on. This is the case with many designers starting out because designers are very passionate but need help in other areas. I have experienced this first hand.

My idea for FSL was to help other indie designers by networking together and giving them a venue to showcase and sell their product. I have hosted four FSL events and they all took place in a 2200 sq. ft. stylish office space that was transformed into a fashion hot spot after 6pm. You have to see it to believe it. It’s a fashion show without runways. It’s all about passionate designers and the guests who love their designs. Pair that with a glass of champagne, a DJ, a photographer, and beautiful people and that’s Fashion Style Lounge.

The historical Tower District is an alternative to old strip malls and multi-use super centers that are all so common in Fresno. It’s the closest neighborhood scene the resembles a San Francisco feel. You will find a bit of theater, the best Italian sandwiches, Chinese food and Thai food, nightclubs, gay bars, tea shops, smoke shops, taqueria, tattoo shops, boutiques, salons, and a couple of old school restaurants. It’s truly the city’s gem and I love it!!!

The FSL designer community has enable designers to meet each other and share experiences. Some designers are truly break out designers with a new line to test the market. Other designers have establish lines and distribution channels like www.etsy.com, websites, boutiques, and department stores. All the designers are able to share stories about which trade shows and events to attend or which suppliers to check out, etc. It’s not about competition, but collaboration.

This year, I have some great ideas I am going to introduce to take FSL to the next level. In addition, I am exploring opportunities to host Fashion Style Lounge in other cities with the goal to help other up and coming independent fashion and accessory designers. I have also been approached about featuring Fashion Style Lounge Designers at California Market Center. Yep, exciting stuff happening this year. I’ll keep you posted!