Simdog as seen on Ashley Greene

Meet Amanda Simonian designer/creator of Simdog at Fashion Style Lounge 2010 - Since its local debut in 2004, and national debut in 2006, Simdog has been picked up by some of the most exclusive retailers across the United States, Japan and Canada. In its fourth season, Simdog has become a fast growing lifestyle brand of high-end tees and tanks for women that can be found at stores like; Atrium NY, Intermix, NY and Fred Segal Fun, CA. The collection was founded and designed by graphic artist Amanda, shortly after her brother passed away in 2002. The initial concept of building the brand was and still is, to contribute to a scholarship foundation, in her brothers' memory. All sales of clothing benefit the Jeffrey Simonian Memorial Scholarship Foundation at Clovis High School, Jefrey's Alma mater. Through much effort, Amanda has guaranteed that her brother's legacy will always live on through this unique line of clothing bearing his nickname, Simdog.