Fashion Style Lounge Video

Indie Fashion Designers Wanted!!!

I am excited to announce Fashion Style Lounge in the Tower on Thursday, April 22nd. This is Fresno’s only alternative fashion event. Fashion Style Lounge is not your traditional fashion show or trade show, but a social event that offers you close interaction with new people. This unique party brings together new and established break out designers, beauty gurus, and fashionable guests. As a participant, you will have the opportunity to showcase your product to hundreds of highly fashionable and beauty oriented men and women.

Our next event is scheduled to take place on
Thursday, April 22nd, 2010 from 6:30pm – 10pm
TOWER THEATER
815 E. Olive Ave. Fresno, CA 93728
Corner of Wishon and Olive in the Tower District

This unique selling platform gives designers and beauty gurus like you the ability to sell your products in a social and entertaining environment creating the ultimate shopping experience! You will have the opportunity to socialize, get leads, and take orders. We want that WOW factor that will make people want to attend more Fashion Style Lounge events in the future.

The party is complete with innovative fashion, beautiful people, photographers, a wine bar, gourmet food and DJ music. You will have a great time and leave an impression with your new friends. To participate, please contact me as soon as possible as we have limited space.

Sincerely,

Falina Marihart

559-487-1091
falina@fashionstylelounge.com

To Rhinestone or Not to Rhinestone?

The reason I am posting this question is because a boutique in Clovis has applied rhinestone appliques to our hats. At first I had mixed feelings because my hat styles are not typical, but I saw a few samples and I kinda like them.

I personally like the classic look, no additional embellishments, however, when I was designing the styles, I thought these hats would make a perfect canvas if anyone wanted to add a personal touch. I really don't mind because whats important to me is what the customer wants and if she feels good wearing it, then go for it!!!

There are a lot of rhinestone designs to choose from like crosses, Fleur De Li's, peace signs, and so on. I snapped this pic so you can see but if you visit Fashion Unlimited in Clovis, you can see more rhinestone designs. Even if rhinestones are the trend right now, the hat will always be classic!

The Birth of Fashion Style Lounge

I can't take all the credit for the success of Fashion Style Lounge; however I will take credit for the birth of it. It all started when I had the opportunity to preview my hat line in Beverly Hills. The event was Hollywood Style Lounge and you guessed it....celebrities, fashion writers, stylists, models in lingerie, and the best part to me "Spinderella" (remember Spinderella - the mix master from the 80's female rap group Salt n Pepa.) After a day of meeting and greeting and sore feet, I came back home and thought to myself; we definitely need an event like this in Fresno!

Launching your own fashion line is not easy….NOT EASY!!! Talk to any emerging designer who has a great idea for a line but needs help with other areas like money, business, marketing, web design, and so on. This is the case with many designers starting out because designers are very passionate but need help in other areas. I have experienced this first hand.

My idea for FSL was to help other indie designers by networking together and giving them a venue to showcase and sell their product. I have hosted four FSL events and they all took place in a 2200 sq. ft. stylish office space that was transformed into a fashion hot spot after 6pm. You have to see it to believe it. It’s a fashion show without runways. It’s all about passionate designers and the guests who love their designs. Pair that with a glass of champagne, a DJ, a photographer, and beautiful people and that’s Fashion Style Lounge.

The historical Tower District is an alternative to old strip malls and multi-use super centers that are all so common in Fresno. It’s the closest neighborhood scene the resembles a San Francisco feel. You will find a bit of theater, the best Italian sandwiches, Chinese food and Thai food, nightclubs, gay bars, tea shops, smoke shops, taqueria, tattoo shops, boutiques, salons, and a couple of old school restaurants. It’s truly the city’s gem and I love it!!!

The FSL designer community has enable designers to meet each other and share experiences. Some designers are truly break out designers with a new line to test the market. Other designers have establish lines and distribution channels like www.etsy.com, websites, boutiques, and department stores. All the designers are able to share stories about which trade shows and events to attend or which suppliers to check out, etc. It’s not about competition, but collaboration.

This year, I have some great ideas I am going to introduce to take FSL to the next level. In addition, I am exploring opportunities to host Fashion Style Lounge in other cities with the goal to help other up and coming independent fashion and accessory designers. I have also been approached about featuring Fashion Style Lounge Designers at California Market Center. Yep, exciting stuff happening this year. I’ll keep you posted!