Los Angeles Based Celebrity PR Firm Interested in Fashion Style Lounge

Fresno, CA - April 22nd the Tower Theater gears up for Fashion Style Lounge spring 2010. For one night, it’s one cool party featuring area’s hottest fashion and accessory designers plus beauty gurus. Come prepared to shop, eat, and meet the most creative designers in Central California. Fashion Style Lounge is a unique fashion event, not to be compared to a trade show or a traditional fashion show. It’s standing room only!
Fashion Style Lounge got the attention of VIP guest Nancee Borgnine who is the daughter of legendary actor Ernest Borgnine. Ms. Borgnine heads up Los Angeles based Borgnine Group that specializes in celebrity PR and marketing opportunities for new and established brands. “What an opportunity for our local designers to get in front of an influential person like Nancee who is connected with Hollywood,” shares Falina Marihart, creator of Fashion Style Lounge. Mrs. Marihart also designs hats for Private Plane Originals. “I think it’s every fashion designer’s dream to have a celebrity sporting their brand.”
The Runway Stage previews this season’s fashions from Stickiebrand Clothing Company, Make Pie Not War, Private Plane Originals, and Royal Rabbit. See a live hair demonstration from Rare Form and be entertained by Tequila Mockingbird.
Meet designer and creator Amanda Simonian of Simdog Apparel. You can see Simdog Apparel on celebrities Selena Gomez, Ashley Greene, and Melanie Brown. You can also see custom jewelry creations by Marshallhex, and take advantage of FSL specials on Latisse and Obagi skin care products from Avecinia Wellness Center, hair touch ups and extensions by Hair by Yo, and shop fashions from Marianna’s Classy Boutique.
New to Fashion Style Lounge is artisan chef Tommy Chavez from Visalia who will serve up Certified Angus Beef Sliders, Creole BBQ Shrimp with green onion cheddar grits, and Chef Tommy’s infamous bread pudding with warm praline sauce. Local winery San Joaquin Wine Company will also debut their new label called “Green Eyes”.
Last but not least, non-profit “A Spoonful of Sugar” will take nominations to giveaway a pair of floor seat tickets to see Tim McGraw at the Save Mart Center. Fashion Style Lounge is certainly one unique fashion event that’s getting a lot of local attention and national interest. Visit www.fashionstylelounge.com for a look inside Fashion Style Lounge.
When: Thursday, April 22, 2010 6:30pm – 10pm
Where: Tower Theater, 815 East Olive, Fresno, CA 93728
For more info contact Falina Marihart @ 559-487-1091 or falina@fashionstylelounge.com

Simdog as seen on Ashley Greene

Meet Amanda Simonian designer/creator of Simdog at Fashion Style Lounge 2010 - Since its local debut in 2004, and national debut in 2006, Simdog has been picked up by some of the most exclusive retailers across the United States, Japan and Canada. In its fourth season, Simdog has become a fast growing lifestyle brand of high-end tees and tanks for women that can be found at stores like; Atrium NY, Intermix, NY and Fred Segal Fun, CA. The collection was founded and designed by graphic artist Amanda, shortly after her brother passed away in 2002. The initial concept of building the brand was and still is, to contribute to a scholarship foundation, in her brothers' memory. All sales of clothing benefit the Jeffrey Simonian Memorial Scholarship Foundation at Clovis High School, Jefrey's Alma mater. Through much effort, Amanda has guaranteed that her brother's legacy will always live on through this unique line of clothing bearing his nickname, Simdog.

Make Pie Not War at FSL 2010

Featured Designer at FSL - By Alana Little - I love crafts. People ask me what is my favorite thing to make or buy and even now I can't come up with an answer! I started Make Pie Not War as something fun for people to enjoy. I love the smile people get when they see something that I've made. I know that crafts won't solve the world’s problems, but we can take people away from them for awhile! My passion is the unique.... I always want to increase my knowledge base of the arts. I love doing custom work! Love, Alana
Featured in Lucky Magazine, Jewelry Affaire Magazine, Beautiful Dorks TV show....